NEWS & EVENTS\ONLINE APPLICATION\E-BROCHURE 2014
 
HOTEL

This degree prepares students for management positions in some of the largest and fastest-growing economic sectors worldwide. Students develop new hotel and resort concepts; lead ecotourism initiatives; manage tourism bureaus, conference centers, and marketing and tourism agencies; and succeed as meeting and special event managers, and in restaurant and catering businesses. In this program, students:

 

Acquire essential industry knowledge and leadership skills in hospitality finance and development, marketing and revenue management, conference and special event planning, tourism destination policy and promotion, and food and beverage operations, both in and out of the classroom.

 

Gain hands-on experience through internships and industry events in New York City and around the world.

 

Build a valuable portfolio of professional experience and an extensive network within the industry — before you graduate, and ahead of your peers.

 

Leverage creativity and entrepreneurship to push the boundaries of this growing global industry.Consulting with faculty and advisors throughout the freshman and sophomore years helps students refine their interests and goals. As juniors, students choose a 15-credit industry concentration. Specialized study in the subfield of hotel and tourism develops skills and knowledge with immediate application to the field of interest.

 

Students select one area of focus from the following concentrations for the B.S. in Hotel and Tourism Management.

 

Event Management
Learn to manage all aspects of planning and executing major special events, including conventions, conferences, and trade shows, with an emphasis on their growing scope, frequency, economic importance, financial challenges, and geopolitical and cultural considerations.

 

Hotel Development
Students learn to address the 21st-century needs and realities of hotel developers through exposure to current and emerging models of lodging finance, development, and investment. An entrepreneurial approach is taken in the form of site inspections to mixed-use development facilities and guest lectures by lodging industry executives who discuss development trends and analyses.

 

Marketing and Revenue Management
Focused on managing brand, customer, and revenue strategies in today's hotel business, learn to utilize revenue management models to maximize profits, the value of pricing and forecasting, how to optimize promotion and distribution channels, and measure value and loyalty.

 

Organizations and Operations
Students interested in leading hotel and tourism organizations benefit from in-depth knowledge of the sector, including types of lodging venues (boutique, casino, private club, resort hotel), the current expansion of subsidiary operations (fitness centers, food and beverage outlets, spas), and the redevelopment of facilities for mixed-use (hotels and condominiums, stadiums and restaurants, tourist destinations, and convention centers).

 

Tourism Development
Focus on managing and marketing current and newly developed tourism products and destinations. You learn all aspects of entrepreneurial tourism development through investigation of cultural, economic, and demand functions that affect modern tourism promotion and progress. Special emphasis is placed on the economic value of a tourism destination and the cultural values of its people.